Job Development 101: Selling Takes Multiple Contacts

Sales StatsCommunicating with employers – especially initial pitches – can be intimidating.

You worry about getting a negative reaction.  These sales statistics should help you not take this type of rejection personally.

Human nature requires several “touches” or points of contact before a decision can be made.

Here are some points to consider:

1.  Identify “warm” targets – potential employers with some existing connection to our work.  Previous awareness counts for at least one “touch”.

2.  Consider creative ways to make contact.  Gently build their comfort level with making the decision to hire a client.

3.  Don’t give up too soon, but be ready to cut your losses when it becomes clear that an employer just isn’t interested at this time.

4.  Take Higher’s Communicating with Employers:  Initial Contact eLearning training to strengthen your employer communication skills.  Get a free username/password here.

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