Building a Story Bank to Support Your Program’s Success

Storytelling is the most powerful way to put ideas into the world today. –Robert McKee

The recent U.S. Department of Labor (DOL) Workforce GPS webinar, Using Storytelling to Share Your Program Success, provided some great ideas for collecting stories that can inspire our clients, encourage employers, and inform the community.

Why are personal stories important? Research indicates that people remember information better when it’s delivered through a story. Potential employers learning about refugee employment services may be more likely to connect with you by hearing a story about a client overcoming barriers to reach their career goals rather than hearing just the facts about your team’s outstanding placement numbers and retention rates. Most importantly, make sure you obtain every client’s consent on a document that they sign. Without a client’s consent their story cannot be shared.

Sharing stories requires having them available. Presenters Lenora Thompson and John Rakis of Coffey Consulting LLC shared these tips for building and maintaining a story bank:

  • Have a variety of stories ready to meet a variety of audiences. Save your stories by theme or by audience for ease in locating the right one.
  • Ensure your materials are high-quality, whether the story is delivered verbally, in written format, through photographs or by video.
  • Protect your client’s identity as needed by using a completely different first name.
  • Have accompanying media releases on hand.
  • Keep your story bank up to date so that it’s relevant to any current issues occurring in the news.
  • Enlist volunteers to build your story bank – journalism students, retirees or videographers would make great candidates!
  • Share the stories far and wide in your agency’s newsletters, website and social media pages, as well as in community presentations, job readiness classes and in one-on-one conversations with employers and clients.

Interested in learning more about crafting an effective story? Check out the complete power point presentation and a downloadable list of additional storytelling resources on the DOL’s Workforce GPS website. You can also visit the National Storytelling Network’s website to find story collections, additional resources, and for information on small grants that could be used to help build your agency’s story bank.

Do you have an example of an effective employer or client story? We’d love to share it! Email us at information@higheradvantage.org.

New Mapping Tool from IMPRINT

Looking for resources and partners that can help you serve highly skilled refugees? Our friends at IMPRINT recently released an interactive map that allows you to see what organizations and resources are available for skilled immigrants in your area and nationally.

The tool also provides state-by-state data about college educated foreign-born individuals, based on 2015 American Community Survey data.

Explore this awesome tool by clicking on the map below:

 

Sleep and Self Care. Both Important for Our Work.

Cross-cultural communication. Driving all over the place. Difficult conversations with employers. Frantic calls from clients. Training clients on public transportation. Long meetings. Cold-calling. Working in refugee employment is rewarding AND exhausting!

Most of the time we look to techniques, best-practices and strategies to make us successful in our work, but we often forget about the importance of self-care. If we burn out, our clients won’t get the services they deserve.

Effective self-care requires discipline and means forming new habits. Developing a new rhythm won’t happen overnight. But one thing that can happen overnight is you getting enough sleep! Here’s a video from Fast Company to inspire you to take this first small step towards being healthier and more productive at work.

Start with this “baby step” and then spend some time exploring other self-care strategies. The University of Buffalo’s School of Social Work has developed a “Self-Care Starter Kit” that provides many helpful suggestions and resources.