Understanding Client Motivations

What do your clients really care about? What has motivated them in the past, and what will inspire and push them forward as they start work in the U.S.?

The answers to these questions might significantly affect employment decisions. As Roy E. Disney said, “It’s not hard to make decisions when you know what your values are.”

Here are some creative ideas for learning about your client’s personal motivators that can be carried out in job readiness classes or during one-on-one meetings:

  1. Value cards: Cultural Orientation Resource Exchange (CORE)’s employment section of CO curriculum includes a sorting activity, where participants use photo cards to show what reasons for working are least/most important to them. Examples of the photo cards included: to gain respect in my community, to support my family, and to earn money to go to school in the future.

These two ideas come from an article by Herky Cutler[1]:

  1. Photography: Ask your client to take a dozen pictures of important things in his or her life, using a cell phone. As you review the photos, ask what each image represents, think of how it might related to a job setting, and ask on a scale of 1-10 how important it is to have that as an aspect of work.
  2. Music : Ask your client about a favorite song – one that has personal meaning or significance — and listen to it together if possible, even if you don’t understand the language! Ask questions to learn why it’s significant and how your client relates to the message.

Not only will learning about your client’s personal values help inform your approach, but these self-reflective exercises will remind clients of specific motivators they can rely on when things are challenging at work.

[1] Engaging Client Assessment Tools That Rock! From Career Convergence Web Magazine, February 2017.

Post written by Carrie Thiele

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